---
title: "Attendee Engagement Score (AES)"
description: "A real-time metric that analyzes interaction frequency, participation, and focus to gauge the effectiveness of a session and the interest of the audience."
canonical: "https://seminara.online/glossary/attendee-engagement-score"
last-updated: "2026-08-23"
---

# Attendee Engagement Score (AES)

> A real-time metric that analyzes interaction frequency, participation, and focus to gauge the effectiveness of a session and the interest of the audience.

## Detailed Explanation

AES provides hosts with a clear, data-driven understanding of how well their message is landing. It goes beyond simple "view counts" to measure actual engagement, helping brands identify who is truly listening and ready to be qualified as a lead.

## In Practice with Seminara

Aura monitors the AES during every live session, allowing it to automatically "jump-start" engagement if it detects a drop in audience attention.

## Frequently Asked Questions

### What data is included?

Question frequency, poll participation, and active-tab focus monitoring are all analyzed by our engine.

### Is this data private?

Data is aggregated and anonymized to provide actionable insights while respecting attendee privacy.