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HelpManaging SessionsFollow-Up Engine

Follow-Up Engine

Automate email outreach and drip campaigns to nurture leads.

Seminara doesn't just present; it nurtures. The Follow-Up Engine automates email campaigns based on attendee behavior during the session.

How it Works

When creating a session, you can enable Post-Session Drip and CTA Recovery from the Email Follow-ups card on the session detail page.

  1. Trigger Events: The system listens for specific session events, such as completing the presentation, raising a hand, or abandoning the session early.
  2. Dynamic Generation: Aura drafts follow-up emails based on the specific questions the attendee asked during the session, making the outreach highly personalized.
  3. Delivery: Emails are sent automatically on your behalf. Any replies from attendees are routed directly to your account's email address.

Customizing the Assistant Tone

In your global settings (or per session), you can define the tone Aura uses when writing follow-up emails. The available options are:

  • Professional & Helpful: Direct, polite, and corporate.
  • Enthusiastic & Hype: High energy, perfect for product launches.
  • Casual & Conversational: Relaxed, friendly, and approachable.
  • Direct & Scarcity-Driven: Focused on immediate next steps and limited-time offers.

Frequently Asked Questions (FAQ)

Q: Can I integrate this with my own CRM like HubSpot or Salesforce?

A: Currently, we offer Webhooks that allow you to pipe these events directly into Zapier or your CRM of choice.

Q: Does Aura send follow-up emails instantly?

A: You can configure the delay in the Host Dashboard. By default, emails are sent 15 minutes after the attendee leaves the session to simulate a natural response time.

Q: What happens if an attendee doesn't ask any questions?

A: If the attendee was silent but completed the presentation, the Follow-Up Engine will send a generic "Thank you for attending" email with the Call-to-Action link included.

Q: Can I review the drafted follow-up emails before they are sent?

A: Yes, if you enable "Draft Mode" in the Follow-Up settings, the emails will be queued in your Dashboard for manual review and approval before dispatching.